What's Your Strong Suit?
The other day a printer cold-called me, saying that his was a minority-owned and certified business, and could he please get on our bid list.
I had to break his heart and tell him ours is a professional association, not a "buying entity," but being in a good mood, I took the time to chat with him at length. (Besides, he is a Southerner and yes-ma'amed me with a delightful politeness we Northerners aren't used to. It would've been rude to cut him off.)
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com