Your baseball team is playing an away game. You are the pitcher. In the top half of the first inning, the team’s slugger crushes a three-run home run and you have the luxury of taking the mound with an early lead.
That must be a great feeling! It causes you to relax and breathe. It gives you the feeling of success and calms your fear of failure.
Of all the things that could happen to a young salesperson, recording an early sale is right up there with a three-run lead. It relaxes and calms.
If you can, find a way for this to happen to your next new salesperson. Take it from a sales coach who hears the fear and understands that that same fear is heard by customers and prospects as well. This can be a critical factor in their success or failure.
Sales is hard. Wicked hard. With the need and expectation of instant success, the pressure that is put on the Newbie is immense. The accomplishment of ringing the sales bell early breeds additional success.
Find a way. Make sure that your next new salesperson has something easy and simple to sell and finds an early success. It will make the next one a lot easier.
And the one after that.
And the one after that.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.