8 Traits of Effective SMB Marketers
1. Time management
Working in marketing for an SMB means being constantly pulled in different directions. Salespeople want prospect presentations; whereas HR wants video shoots for recruiting purposes. Social media require monitoring and contributions daily because they are direct channels of communication with customers. Activities have to be measured, analyzed and reported on. And the list goes on. Successful marketers need to be masters of time management to keep the entire range of internal and external customers happy, while demonstrating ROI for their work. Make the most of every minute!{C}
2. Get-it-done attitude
Marketing professionals have to tackle challenges at work head-on. The best solutions to problems often mean getting their hands dirty (but they usually enjoy every minute of it!). At SMBs, where there are always shortages of budgets, resources and time, only those marketers who take the lead can survive. They look for free applications, research and tools that help them get things done and drive results. They also look for data that will help them make good decisions quickly. Basically, if you can't go over, go around!
3. Listening skills
Good marketers listen to social media, monitor leads and sales; track their industries, watch out for legislation or policies that will affect their businesses; talk to customers about their experiences (especially complaints) and much more on any given day. Insatiable curiosity comes in handy for marketing people as this is a means to get information that might not be available through traditional sources. You have to listen before you are ready to talk about your brand!