8 Tips on How to Stand Out at a Trade Show
We used posters to highlight award wins and industry accolades. This was inexpensive, fast and easy, while allowing us to use these materials at future events. It is also a great way to "customize" your booth for a specific event. We had a special poster with the Local Media Association logo for the Key Executives Mega Conference last week that spoke specifically to the needs of the membership.
Ultimately, exhibiting at a trade show is all about being found by those who are looking for you and, even more importantly, by those who are not and are pleasantly surprised. The best way to ensure this happens is to use design to stand out and communicate clearly and concisely.
If you have any great stories of small exhibits that are compelling and effective, I'd love to hear them.