7 Ways to Stand Out in a Crowded Printer World
4) The Holy Printer—One printer started a division that focused on bulletin templates for churches. It went vertical and became the standard for small- to medium-size churches throughout North America. The company made it easy for a small church to offer a professional looking weekly bulletin, including unique parish information on the inside and a beautiful cover.
5) The Pie Printer—A printer offers a “Pie in July” promotion. There are several other versions of an annual event like this. Some give hams out at Christmas. Others, a big jar of chocolates. It is a fun customer-appreciation promotion. Customers have an opportunity to come by, see your place, pick up a pie, and get a great discount on an order. It makes it fun. Not boring.
6) The Spoon Feed Printer—This is my printer. The company trained us on how to standardize certain components of our direct mail pieces using InDesign templates. It gave direction on what we could do to ensure the file was ready for production. The idea was to educate us on how to get the files right the first time, reduce our costs and streamline the process for both of us.
When we went out to three printers to choose a supplier, it was the only one that offered this idea. Now we do all our direct mail with the company. Other printers put costs into redesigning and cleaning up our files each time. They did a great job on service and offered great quality. Doesn’t everyone do that? Boring.
What we wanted was a little education upfront so we could keep costs down and keep the important things in mind as we created jobs. The printer benefited as well, because it got files right the first time. Everyone won.
7) The Radio Host Printer—A printer takes out a radio spot each week to speak about marketing ideas for small- to medium-size businesses. It has become well known by not doing the typical advertising and marketing things all the other printers did. Boring. Granted, not every printer has talent to pull this off, but this printer does. It leveraged its strengths and gifts to be different in the cluttered printing and graphic communications industry.