7 Reasons Why I'll Never Buy From You
Whenever I encounter such a salesperson, I find myself wondering how do they get hired, let alone make a living in this age of one-to-one marketing, social engagement and transparency? With this in mind, I've compiled some tips to help the awful salespeople in your world start down the path of reform. It should also provide some insight for anyone interested in selling to busy marketing people.
1. If it has not worked so far, then by all means do more of the same
Because my office phone is listed on our company website, trade show collateral and more, I almost never answer it. After several years, it is now essentially a pitch line. Whatever or whoever people are trying to sell to Affinity Express, I get the messages--software license renewals, recruiting services, even roof repair for our office. As a result, I get a pretty good view of people who have their act together.
And then there is the guy who calls me. Every. Single. Day. (I'm talking to you, Trevor.). He sells print and online ad space for an industry association. I never once responded to his weekly messages, so he started calling me more frequently. Brilliant! He has something to sell, so it is just a matter of time before I can't resist and place my ad, right? He's even tried to go through our main phone number, preying on our new admin. Now there are two people at the company who dodge him. More is not more in telemarketing.