7 Reasons Why I Hate Your Website
It Is Difficult to Find
Will I be able to find your website easily if I know your business name but not your website URL? If your site doesn't turn up even when I use the exact business name in quotes along with the city you're based in, you have a big problem.
In spite of having a difficult-to-brand name, the website of the C Salon in Chicago turns up first when I search for [c salon]. I'm impressed!
You Just Don't Care
Do you pay attention to the details? Are your page titles descriptive and consistent across pages? When I search for you in Google, does the snippet tell me enough about your business? Do you have alt text on your images? Can I pore through your entire site without finding any typos? Does your contact form work perfectly every time and thank me when I've submitted my information? Is your text large enough to read so I don't question my eyesight?
If any of the above isn't true, it will make me question your interest in providing a good user experience. In other words, you're telling me you just don't care about me. So why should I buy from you?
You Just Don't Get It
It's the age of social media, smartphones and tablets: but does your website know it? Do you have social media buttons up? (Do you have a presence on at least two popular social media sites?) Is your website optimized for mobiles and tablets? Will I get thumb-cramp if I look for your phone number on your website from my smartphone?
It Looks Like You've Moved Away
Does your website still say Copyright 2010? Do you have your blog prominently featured on the site with the last post from six months ago? Do you have a page that says "upcoming events" with the last event dated November 29? How do I know if your business even exists anymore?