7 E-Marketing Strategies for Better Sales
4) Yell and sell rarely works.
Don’t scream at your intended reader. No one likes that in-person, and the same holds true for e-marketing. Having three solid points to make and making them with solid logic and facts will do much more than pushing messages using pop-up ads and animations that start without the viewer’s permission. These gimmicks usually produce the opposite impact of what was intended.
5) Use bold headings.
Grab your reader’s attention with a strong first statement and follow through with three to five main supporting points to create a cohesive experience. A subject heading that is relevant to a prospect’s specific needs will do much more than a long list of products and services.
6) Have a strong close.
Once someone has spent time reading your e-marketing, you need to tell him or her what to do next. This relates to your micro-messaging that you have mapped out. What do you want them to do next? Call? E-mail? Click? Offering too many options creates the same type of confusion that including too many offers produces.
7) Know where the gold is.
You should spend an equal amount of time analyzing the results of your e-marketing as you do in preparing it. Look at the stats your Internet Provider can provide you, or whatever service you use. Metrics such as number of opens, time spent reading, etc. will tell you what is being read and what is being trashed. Such insights are very useful when preparing your next e-marketing program.
The primary purpose of most e-marketing programs is to generate a qualified list of leads or to develop them. Knowing what your most important objective is can guide all of the necessary steps for launching your next program. Do you want to build a strong brand image or grow immediate sales? Knowing your true objective and focusing your efforts on it will produce greatly improved results.
Tom Wants to Hear Your Branding Issues:
If you are a printing company or product/services company serving the print-media market and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.