6 Ways to Drive Your Postpress Company to Greater Profits
On the flip side, bad customer service can lead to negative, damaging feedback for your company. According to sales consultant, Leslie Groene, “96% of unhappy customers do not complain, they just stop doing business with you. 91% of those who don't complain will share the negative story with at least 9 other people, and 13% will tell more than 20 other people about their experience.”
Among the best practices for attaining new customers are:
Targeting: Begin by determine who your target customer is—what problems do they have and how can your company fix them?
Communication: Get out in front of your customers, whether face to face or through email, direct mail, or other marketing platforms, and show them how you can provide them with solutions.
Inbound marketing: Apply lead-generating, inbound marketing tactics such as automated marketing, content marketing, and social media marketing to bring clients to your business. In fact, social media has a 100% higher lead-to-close rate than outbound marketing.
4. …and your employees
One of the most critical “customers” that many companies overlook is the employee. What’s the cost of a disengaged employee? Not only do they fail to create a positive experience for your external customers, disengaged employees also cost the U.S. economy $350 billion a year in productivity loss.
Think about that number for a moment. The losses each business can accrue can be catastrophic, especially for a small firms.
But it doesn’t take major investments to improve employee engagement. Try it out—employee recognition, providing snacks, or dress-down days are a few small changes that can add to greater employee satisfaction.
5. Network, network, network
It really is all about who you know. Attend events like GRAPH EXPO 15 and co-located CPP EXPO and join local and national postpress industry organizations. The BIA LinkedIn group is an active forum for developing and sharing ideas. Also look at your local business chapters for opportunities to network with other professionals in your area.