6 Tips to Nurture Leads
Other methods for segmentation including location, size of company and industry, as well as the blogs and business journals to which people subscribe, events they attend or even social media they consume. All of these details should inform the marketing campaigns you develop, which should be as specific to the audience segment as possible.
3. Publish great content: When thinking about topics for your content, think of business information that your target audience might find helpful. You will get a good idea of the trending topics of your industry from Twitter, in magazines and business journals, by searching for updates, events and interviews on Google and by reviewing the highest searches for your domain-related topics on Google Insights. Writing about news articles, business events and interviews that interest your target audience ensures strong levels of readership and click-throughs; ultimately resulting in a highly-involved audience.
4. Strike at the right time: Some people prefer to catch up on business reading on Monday mornings and some like Friday evenings or weekends. You should check the habits of the majority of your target audience before setting a time and day for your communications. You can determine this by looking at the open rates of your emails, views of your blog and traffic to your website resulting from your newsletter distribution or blog publishing. The right timing means the difference between emails being read, left unopened until later or deleted. This may sound like a simple or obvious suggestion, but it definitely takes some testing to get right.
5. Create and promote offers: A peak at an intriguing offer can tempt people to want to know more and to spread the word to others. Research by eMarketer also shows that emails with a discount receive the most shares (34.7%) as compared with other types of email content. So use these strong hooks to get maximum opens but then make sure the audience gets something that matches their expectations. If you don't deliver on your promises, chances are that your customers will reject your marketing emails and even your company a long time!