6 Tips to Nurture Leads

A very important and, for some companies, the only contribution that is required from marketing is lead generation. But at many small- to medium-sized businesses (SMBs), marketers struggle to establish databases and employ tactics that drive both new revenue and customer loyalty.

On top of that, it is a challenge to meet the needs of an audience which includes potential and existing customers, former customers who switched to other providers and even people who will never be customers but are part of the ecosystem and help spread the word about businesses. Another consideration is that customers are inundated by marketing messages all day long and often shut out or ignore a majority of what comes at them. So here are six tips to help you manage your database, support your audience and stand out among all the other online campaigns so your leads become happy customers.