50 Shades of Teal, but not the Right One
It didn’t seem like such an unusual request when a printer friend of mine asked, “Can you help me find a matching color?
“I checked with my paper merchants, but they couldn’t help. If we can get this paper, we have a client for life,” this printer explained.
Well, I do like a good challenge!
One of the benefits of keeping a paper database of more than 4,300 papers up to date is that we have ample paper samples at our fingertips. So it was easy to narrow down my search electronically and then compare the exact shade of teal from the letterhead sample my friend sent to our swatchbooks.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.