5 Ways Printers Can Keep that Fire in the Belly
Don’t waste time, procrastinate. It may take longer, but you must get fired up and commit to learning today’s technology. Hopefully, by teaming up with a talented technical person you will climb the steep learning curve and your guide will gain from your savvy business application ideas. It can be a win-win.
It is amazing how few printers do e-mail marketing, but those who have embraced it see great results to complement their direct mailing efforts. Another star printer who continues to beat the odds is Scott Cappel of Sorrento Mesa Printing. Five years ago, he retooled his business by embracing technology at a rapid pace to drive waste out of the business and focus on the right deals to grow his business. He is one of the most “at peace” printer owners I’ve ever met.
3) You have industry peers who will help you figure it out and share what is working.
There are so many industry support networks out there to navigate these turbulent waters. Just look at the list of peer groups you can tap into. Sharing your pain and opportunity ideas with other printer owners in a confidential manner helps everyone in the group move ahead. Put your ego on the sidelines and reach out.
Allegra Peer groups, AlphaGraphics Board Groups, CPRINT Peer Groups, NAPL Peer Groups, Franchise Services Board Groups, Mitch Evans Peer Groups, IPW Peer Groups. The list goes on and on. It is up to you to reach out and find a group that works for you. Others have the same concerns or opportunities you have, and five owners looking at the issue together is better than one. These other owners will tell you what you need to do and also follow up with you to make sure you are held accountable in a supportive way!