5 Unfortunate Assumptions Every Sales Rep Must Make

4. You will lose 20 percent of your accounts in 2011.—Ouch! That one hurt, huh? Want another dose: You’ll be lucky if it’s only 20 percent!!! Are you prepared to take that kind of hit? Again, kids, this is not a guess. This is a time-proven fact. Are you prospecting enough to make up for the loss?

5. You are as good as the last job you brought in.—So, you’ve just delivered a job of Herculean proportions and are feeling pretty darn good about yourself. The client is absolutely thrilled with the quality and as for the turnaround speed, hey, you da man, know what I’m saying? The job could not have gone better and, um, well, the thing is, you might never get another job from this customer because, er, I don’t know how to say this, but...the client has instant memory loss and forgets everything as soon as it happens. Sorry. No cure for this one. It is what it is.

By now, you are bloodied and on the floor. Here, let me help you up. I’d love to tell you that you’ve been dreaming, but unfortunately I can’t. This is reality and reality bites.

I tell you what. For every action there is an equal and opposite reaction. While you clean yourself up. I am going to make another list. This one will be happier. I promise.

Coming next are five positive assumptions to make. That should make you feel better.

Check back in a few days.

Bill’s new Website is GetPrintSales.com and it will make you feel much, much better.