5 Tips for Building Social Media Calendars

• Make sure you know which active Facebook and Twitter applications push to the other so you don't get duplicate messages.
• Be careful about the tools pushing content automatically (without your scheduling it) so you don't tweet the same thing twice.

Connecting with your customers through social media has many advantages; you can take it to a different level of success if you plan. All it takes is a framework, whether you build it on seasons, events or other occasions you can anticipate. It gives you the room to engage, response, react and be . . . social!

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