5 Tips for Building Social Media Calendars
2. Set different themes every week
It is good to assign a broad category to each week that is identifiable to your audience. For example, back to school, the trade show calendar, holidays, etc. We dedicate some weeks to special days and weeks that are not public holidays but hold special importance for people such as American Heart Month in February or Administrative Assistants Week in April. This way, we find different ways to connect with our audience and remain at top of mind. You could also plan a week or a month to focus on a particular product or service or an achievement made by your company. Tweets, blog posts and Facebook collages could be dedicated to these special themes.
3. Share and get ideas
A social media calendar can have inputs from all team members as each one contributes in his/her special way to your brand. You would be surprised to see the level of involvement when you ask people to suggest ideas for Facebook updates or topics for blog posts. Once, the target audience is clearly defined and understood by the team, you will never have shortage of ideas and suggestions.
4. Plan promotional activities
Your calendar could help you in promote your seasonal sales and offers. Talk about upcoming specials on Facebook and Twitter. You could pin up pictures of your products or brochures prepared for sales and link them to Twitter. What about a blog post that talks about the season, how it affects customers and what special offers they can expect from you to prepare them in advance? All this is possible with some planning and creation of timelines.
5. Use planning tools effectively
When using social media, planning tools like HootSuite and others, keep track of the following: