5 Tips for Building Social Media Calendars

Social media offers a myriad of choices to small to medium-sized business owners. However, "One effect, paradoxically, is that it produces paralysis rather than liberation . . . and even if we manage to overcome paralysis and make a choice, we are less satisfied than we would have been if we had fewer options." according to the psychologist Barry Schwartz. The way to overcome the paralysis is to have a structure. I'm not talking about spending all your time planning so you have no time left for doing. Rather, I'm suggesting you commit to a schedule for social media marketing.