5 Reasons Why You Should Care About Marketing Design

Demonstrate Competence

Just as you wouldn't trust a marketing message that is riddled with poor spelling and grammar (is there any more obvious indicator of spam than spelling errors?), you wouldn't trust one that was poorly designed. This is of course, especially true for us as a design production company, but is it any less true if your business is, for example, a restaurant?

Demonstrate Sincerity

Along with competence, good design indicates sincerity - that you cared enough about the message to present it well. If you don't care about your message, why should anyone else?

Demonstrate Credibility

I'm going out on a limb here to state my feeling that designing your ad or marketing communication well not only indicates that you cared enough to spend time on it, but also that you cared enough to hire competent folks who would design it well. In an indirect way, it communicates to me that you're not a fly-by-night operator but an established business who is willing to put its money where its mouth is.

But this doesn't mean you actually have to spend a lot of money on design. Good design needn't necessarily be expensive, and as long as you manage the process well, you can outsource it to a provider who will operate within a tight budget. Take advantage of the flat world: I see so much design talent here in Affinity Express's offshore production center, and the quality of work our designers turn out is, as our clients would testify, no less than what you would get locally in the U.S. or other developed countries.

With so much riding on good marketing design, and with high-quality and fast-turnaround production available at such affordable rates, what excuse do you have for not improving your marketing design?