5 Quick Ways to Build a Long-term Marketing Strategy
If you want to move 1,000 units of a particular product, for example, after you have sold 50, you might produce and market an interactive video that shows off the unit’s abilities at actual customer workplaces. Posting this video throughout your digital media platform and across the many media outlets you have established will likely cross-promote your success, particularly if you provide solid factual content to support your product claims.
4. Stop every once in a while to evaluate IF things are going well or not, and analyze why.
This is a critical step because you will probably be the first to know how things are going—at least you should be—and you need to be prepared to blow the whistle on your own strategy! Remember, it might save you a lot of money and time if you do.
5. Never let yourself get discouraged.
Obviously, this is much more difficult to practice than to preach, but it can save you days or weeks of lost reaction time. When everything seems to get out of control, this is when taking a time-out can be very useful. All marketers should make this a part of their standard operating procedure and it should be viewed in a positive context.
To remain upbeat about your strategy, you have to continue to believe in it. That’s why it is essential you know you are standing on solid ground. Your customers are the best ones to give you this feedback, so ask them frequently in many different ways. They will always tell you what’s on their mind, and that can mean all of the difference in the world.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.