4 Questions to Ask Before Pricing that Next Job

Recently, I received two prices and one very thoughtful conversation while pricing a print job from three printers. The thoughtful conversation won the deal.

Instead of chucking out a price based on the request for pricing (RFP) document, product specifications and quantity, slow down a bit. Take the time to consider the four questions below to increase your chances of winning the job. If the print buyer is unwilling or unable to share the big picture, you are working at the wrong level, positioned as just another of the three bid printers, or on the outside looking in with no hope of winning.