
One of the true benefits of using a cohesive marketing strategy is it makes your company’s value message clearer with each new communication. You can push your core idea in many different ways to ensure that your central value is felt and understood. Developing such a strategy can seem a bit daunting when trying to decide on the one thing that sums up what you do better than anyone else, but once you know that all of your brand-messaging choices will become a lot easier to make.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.