3 Tips for a Good Sales Call or E-mail
If you want to make a good impression with your first contact with a prospect, here are three ways to make your message stand out:
Make your message targeted
Too many calls and e-mails adopt a one size fits all mentality. This makes it very hard for the recipient to engage with it.
Instead, create a message that focuses on the market sector of the person or company that you are targeting. They will be much more likely to engage if you show that you know and understand their specific circumstances. Would you be as likely to read this e-mail if it wasn’t aimed directly at the printing industry?
Make your message about the prospect
Many sales messages are all about the seller. However, until you have engaged your prospect, they are unlikely to care much about you or what you have to offer.
So start by talking about issues that concern them. For instance, I talk about sales and marketing challenges, not about my fantastic books and training services!
Think about what challenges they have
If you really want to attract a prospect you have to show how you can add value to their business. That isn’t through great quality, service or price. It’s about telling them about how you can help them grow their business or improve their profit margins through products or services that they may not have thought about.
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my book “Done For You Sales Scripts”. Here’s the link: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."