3 Reasons Why Display Ads Are Catching Up

eMarketer says display ads are growing faster than search ads. While search ads are often extolled by marketers because they are targeted specifically to users who are searching for information about those product/service, the rapid growth in display ads makes sense to me. Here’s why:

Display ads are vastly more customizable.

Search ads offer you so little space for your message, no way to design your ad to stand out from others (and remember I wrote about how important design is for advertising). You can use rich media or videos. eMarketer’s article mentions that video ads are predicted to grow at least 34% every year through 2014, driving the growth in display ads.