3 Questions, 90 Days, One Goal
In my sales tip yesterday, I talked about the need to create a sales plan for the roughly 90 days between September 1 and November 30. This is a critical chunk of time in the calendar and, I believe, the three most important selling months of the year.
On August 31, I will hold a live program exclusive to Sales Vault Insiders to get attendees ready for this sales push. Please join me.
If you can’t or just to get you started thinking in the right direction, here are three questions to ask yourself:
First, where do I want to be at the end of this 90 day period?
Second, what support will I need in order to get there?
Third, how will I measure success?
For the first question, put some deep thought into the goals you have for yourself. My goal for you would be to have uncovered dozens of Opportunities. I use upper case with that word in order to emphasize its importance. While you really can’t count on getting any business within this chunk of time, you can definitely identify some potential selling situations.
Next, put some thought into the management you might need, the leads, the support, and the motivation.
And finally, it would be good to know your definition of the word, “success,” before you begin. Will you write any orders? Probably not. Okay, so how will you know you’ve succeeded?
I’ll go into greater details next Tuesday, but buy into the thinking that sales activity now becomes sales results in Q1 of 2022.
The Sales Vault can help build your sales momentum. Go to SalesVaultInsider.com or call Bill Farquharson at 781-934-7036.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.