2013: The Year of Digital Brands
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kritiadlakha
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Sometimes I ask myself if "Digital" is a type of media or is it a congruence of all media. In the past, we would paint on canvases, shoot and store photos on film and listen to music on records. Now "digital" brings all these capabilities together and merges them to appeal to all senses. It allows you to see videos, read case studies and watch product demos, listen to songs, informative webinars and podcasts as well as touch to explore, interact and share your views across the globe. And as far as the customers are concerned, when they want something, they want it personalized, and they want it right away. Only the online environment can meet these kinds of demands.
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