2011: The Year in Review
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kenswanson
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2011 has been a significant year for Affinity Express. We have come closer to many of our goals and set ourselves new bars to cross in 2012. As we begin the year, I’d like to share some of the company’s significant accomplishments in 2011:
- We were named to the “Global Services 100” list for the second year in a row. It is significant that we are the only BPO provider who is 100% dedicated to transforming advertising and marketing production on the list—none of our major competitors were featured.
- We gained new clients in all of our business segments, including several reputed and large companies
- Our team has and will continue to grow. In 2011, we recruited several hundred people in Pune and Manila while keeping attrition well within BPO industry benchmarks. We now have 900 employees over all our offices.
- Affinity Express completed our re-location in India to an SEZ campus and qualified for tax-free zone exemption status.
- We expanded on our interactive services, building our teams in video, website, editorial, iPad ads, HTML emails, website copywriting, and ad operations.
From a financial perspective, we showed impressive progress.
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