2011 Is Looking Like a Good Year for the Printing Industry...or Is It? -Clay Forsberg

By Clay Forsberg

Over the last few weeks, I've read several reports on the state of the printing industry and the outlook for 2011. I’ve been surprised. Most of them project sales, especially in the direct marketing sector, to be up—not a lot, but still up. That’s a huge improvement over the last two or three years.

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Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

2011 Is Looking Like a Good Year...or Is It?