2011 Is Looking Like a Good Year...or Is It?
Let me ask you something. What did you do when you were teaching your daughter to ride a bike? What did you do after she fell down, scraped her knees and said she didn’t want to try anymore? I guarantee you didn't let her quit. You pushed her, and you helped her until she was successful. It was hard, but she worked her way through it.
What did you do when your son wanted to run for student council, but was afraid to get up in front of a group to give his campaign speech? I’m willing to bet you encouraged him, gave him the support he needed and told him he’d knock ’em dead.
Why is changing your printing company any different. Yea, it’s going to be hard—damn hard! Once the emotional momentum wears off, you’re going to want to go back to doing business the same way you have in the past. But you can’t. And you can’t turn back time. None of us are Michael J. Fox and have a DeLorean equipped with a flux capacitor.
Maybe your firm doesn’t have the talent to make this jump. Find it! You don’t have to load up your payroll either. I’m sure there are plenty of small Web or database firms more than happy to partner with you. Just because you’ve always been the lone wolf doesn’t mean you have to stay that way.
The first post I wrote for Printing Impressions was titled “the Alliance.” It would do you good to go back and read it if you haven’t, or re-read if you have.
Our industry has reached a critical juncture. And I believe we have not seen the end of the carnage either. Printing will still be a viable business. It just won’t be a business like it was...no matter what you read.