16 Copywriting Tips to Improve Your Marketing
12. Create a sense of urgency By emotionally appealing to your consumers, whether through excitement, fear or motivation, you are more likely to increase your immediate conversation rate. But your sense of urgency must be authentic and not a confusing offer leading to an unclear outcome. You can use words like "act now," "limited time only" or add other elements of urgency.
13. Transport people with stories People can block out sales pitches but everybody loves hearing stories. Be sure to incorporate in your stories detailed imagery, suspense, metaphors, irony and modeling (in which we imagine ourselves as the main characters, making the action easier to understand). The headline of this ad asks a really good question and the payoff at the end of the story is the ultra-reliable Volkswagen. 14. Be real Don't use cliche language that sounds old-fashioned or cheesy. It's better to be truthful. If you are not the lowest price option, then explain the very good reasons why, whether that has to do with materials, quality standards, customer service or some other attributes that differentiate your company.
15. Remember to sell Your marketing copy does not exist to amuse you. It is there to do the job of selling your company and products. The copy should help customers see your products in their hands and envision how their lives will improve in some way. Anything that does not contribute to this objective is secondary.
16. Inspire sharing and conversation If you can create copy that stays in the mind of readers minutes, hours or days after they have read it, then you've reached the pinnacle. The more valuable the content you provide your audience, the more likely they are to view and comment on your marketing. Even better is when people share and discuss your copy.