100th Blog Post
CEO Ken Swanson lays out how you can ensure quality from your outsourcing provider. Should you outsource advertising and marketing production? We help you decide. And if you decide to outsource, here is a checklist to help your initiative succeed. VP of Graphic Production and Support Services Joanna Grant tells you what to ask your prospective vendor if you are planning to outsource artwork and embroidery digitizing.
How can brands keep pace with the rapid growth of interactive advertising? VP of Marketing Kelly Glass has some answers. VP of Solutions Management TJ Ceballos wonders how the iPad will change publishing design. I suggested 3 reasons display ads are better than search ads.
We featured some of the best designs our people created in 2010 in these three blog posts. We also showcased some stunning pieces of embroidery based on famous works of art. We gave away tips on typography for ad design. I curated tips on digitizing text from our embroidery team.
Last month, I got the opportunity to attend the Click Asia Summit in Mumbai, where experts from around the world gave their views on digital marketing. Here are two posts full of marketing education that I gained there, on SEO and on social media marketing. While we're on social media. . . Kelly wrote about how newspapers can use Facebook.