10 Ways to Keep Your Best Clients
7. Creating a newsletter will get you in front of potential clients.
Another way to stay visible is by sending a regular newsletter. Use it as a way to help your clients find new information that pertains to their business needs. Ideally, many of these resources will come from your firm. Whether print or online, make sure your distribution list is up to date.
8. The power of word-of-mouth referrals.
One of the most effective forms of promotion, a word-of-mouth referral, usually will get you the business. Look at your profession in a long-term view and pay close attention to the details in serving your clients’ needs better.
9. Develop a sales approach to your buyers that WORKS.
You’ve built trust with your clients by consistently representing their best interests. Remember that it’s about more than just meeting sales quotas; it’s delivering the highest value possible to your clients. Master your sales practice so you can provide the highest degree of business intelligence for your customers.
Get to know the top professionals in your industry and build relationships. Do your homework and get to the trade shows and conferences where you can meet them. Seek the events that deal with the issues that will challenge your industry. Not only will you stay up to date, but you’ll also discover many top professionals there searching for solutions—solutions you can offer to them!
The premier Print Leadership Summit, held June 2–3, 2014, at the Fairmont Dallas Hotel, in Dallas, TX, is no ordinary conference. It’s where industry leaders convene and learn how to transition through the hard times.
Take part in three tracks that hit on the key focus areas for today’s evolving companies: Leadership—ideal for Presidents, CEOs, and other top executives; Sales—for top sales and marketing executives; and Technology—geared for technology leaders and upper management.