10 Ways to Tell if Your Brand is Effective
Are all of your brand claims legitimate and believable or does your brand marketing ʻstretchʼ the truth a bit? Have your customers ever returned a product because they felt your marketing over promised its product claims?
Is your brand marketing ever copied by your competitors, indicating that your brand is a leader in the market?
9. Big Idea
Does your brand have one brilliant way to communicate its overall distinction, meaning everyone who sees your branding recognizes how unique it is?
Does your brand strategy work equally well in all forms of media, such as print, social media, video, direct mail and related media communications?
If your score is at 20 or above, congratulations! If it is below 20, itʼs probably time to rethink your brand strategy and create new brand marketing.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.