10 Ways to Tell if Your Brand is Effective

Do you know how well your brand is communicating to your key target audiences? Is your brand over-performing or under-performing?

Take this simple test (as honestly as you possibly can be for accurate results) to determine what shape your brand is really in. On a scale of 1 (lowest score) and 3 (highest score), evaluate your brand based upon the following brand assessment characteristics you can use to evaluate your brand. These characteristics can also be used to establish solid guidelines to build a healthy brand.