10 Tips to Craft Compelling Copy for Great Content
6. Keep It Concise
Good copy says what it wants to say with minimum fuss. You can write compelling copy that makes your brand personality shine without too much verbiage. It takes discipline and stringent editing, but the result will be copy with laser beam focus.
7. Sell the Sizzle
There's a marketing adage “sell the sizzle not the sausage.” In other words, people buy benefits, not features, so focus on benefits. For example, if you're selling decking, don't focus on the type of wood, focus on the lazy summer evenings sipping drinks on the deck.
8. Keep It Interesting
Your copy should never be boring or dry. Whether your tone is formal or conversational, quirky or traditional, always take the extra time to choose and polish your words for a unique end result.
9. Be Unapologetic
Good copy should be bold. You don't have to resort to hyperbole, but neither should you whisper your message. Simply let your enthusiasm for what you're selling shine through.
10. Remember Your Call to Action
Good copy without a strong call to action is like a starter that doesn't have a main course to follow. Your copy should leave your customers in no doubt as to their next action.
Good copy is one of your business' best friends. Get to know it and get familiar with how it works, and it will serve you well.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.