10 Tips on Designing Brochures
10. Include special offers.
This is related to the call to action and doesn't necessarily apply to every business. But your response rate will increase if you provide a discount, coupon, promotional code, or limited time deal.
Apparently, we hit all the right notes with our trade show brochure because we got rave reviews from our two internal customers and are moving on to the printing stage. All the credit goes to Mel and his ability to freshen up the design while remaining true to the branding. And thanks go to Unmana too for making great content suggestions.
Of course, the real measurement of our team's success will be the volume of new clients and orders once the show takes place in January. After all, grabbing the attention of your target audience and getting them to both read and act is the ultimate proof you have an effective brochure.