10 Tips for Newspapers Who Outsource Ad Production

The outsourcing of print ad production, interactive services and editorial services is increasingly common among North American newspapers. The benefits have been proven over time and many publishers have achieved significant savings they have channeled into new product and content development.

When asked about a cost-effective way to create and deliver content, Journal Register Company CEO John Paton answered: "It's a two-part strategy. The first is outsourcing . . . why is outsourcing a $4 billion a year industry? Because outsourcers can do their jobs better than we do. . . . in fact, 66 percent of our cost structure is devoted to things we don't want to do. Only one-third is content creation."