10 Marketing Books to Add to Your Holiday Gift List
10. The Constant Contact Guide to Email Marketing
Email marketing is an incredibly cost-effective marketing tool. But it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy or an annoying waste of your customers' time depends on your ability to stick with the fundamentals of good marketing and authentic relationship-building. With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love and combine an effective email marketing strategy with your traditional marketing efforts, giving you way more bang for your marketing buck.
If you currently use Constant Contact as your email marketing system, this book is a must-read so that you can get the most out of it. However, this marketing book isn’t just for Constant Contact customers. It’s for any business that wants to do email marketing right.
Have you come across any interesting marketing books this year? I hope you enjoy browsing these books as much as I enjoyed putting the list together for you! I wish you all happy and healthy holidays!