10 Marketing Books to Add to Your Holiday Gift List
- Talk with your customers; not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers as never before—but the key is listening.
- The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. That’s why getting them on board with your referral strategy is critical.
- You should educate your customers. Referrals are only helpful if they’re given to the right people. Tell customers who they should be talking to.
This smart and practical guide is essential reading for companies looking to grow without fat marketing budgets.
9. Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Today, everything we do creates data and the volumes are enormous. Every time someone views something online, enters search on Google or even surfs the web on a smart phone, another chunk gets added—in real time—to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive and more precise than they were.
In Sexy Little Numbers, Dmitri Maex reveals how you can turn data into actionable strategies that drive real growth and revenue. He makes the case that if you look differently at the existing data you have about your customers you can improve: 1) your strategy, 2) the tactics you use to carry out your strategy and 3) the execution of your tactics.
