Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your next mailer?
There are a lot of different things you can do. Some are more expensive than others. One way to change up your mailer without a ton of additional cost is to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.
5 Fun Types of Folds as Self-Mailers
- Coupon Mailer — If you plan on including coupons with your mailer, check this one out.
- 6 Panel Mega — If you need a lot of space, this is a great fold. It will qualify as a flat though, so the postage will be more than a smaller size.
- Pocket Mailer — If you would like a pocket in a letter size mailer, check this one out.
- Rectangle Snake — This is super fun fold for a self-mailer. Check it out.
- Star Iron Cross — This is unique and can hold inserts. Check it out.
5 Fun Types of Folds in Envelopes
- Twist — This is a super fun fold with a real cool factor! Check it out.
- Stepped Accordion —This would work well if you have a bunch of headings in your copy or some other type of segmentation. Check it out.
- Double Swinger — This has a professional feel to it and is not boring.
- Stacked Tulip — This is very creative and unique. Check it out.
- Broadside Reveal — This will allow you to have a peek-a-boo like window. Check it out.
Which ones are you interested in? There are so many more fun folds to try. Your creative design can really make these folds pop. Give your prospects and customers a fun experience with your next direct mail piece. There is one more fold I want to highlight, that is the endless fold. These are super fun and your prospects and customers will flip through them more than once. Check out an example.
You will need to put this in an envelope to mail, but imagine their surprise as they keep flipping folds. The longer they spend flipping through your mail piece, the more your message sinks in.
Are your creative juices flowing now? There is one final thing to keep in mind as you design for new folds; Have your mail service provider check your concept against postal regulations to make sure you are complaint. Otherwise you will have to pay extra fees.
Are you ready to get started?
A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: firstname.lastname@example.org, on LinkedIn, or on Twitter @sumgould.