For the consecutive year, at Super Bowl 60 (or, “LX,” for those needing Roman numerals) in Santa Clara, California, the team at Wasserman Live has undertaken the massive task of producing, managing, and installing graphics for the event – an event truly defines “high-profile.” I’m joined by Wide-format Impressions colleague Toni McQuilken, who interviewed Wasserman Live’s R.J. Orr for a three-part video series on what it took to get the job done.

00:00 Super Bowl Graphics Breakdown
00:41 Scope and Scale
02:02 Logistics Across Cities
03:23 Projection Mapping Explained
04:50 Interactive Fan Voting
05:45 Printers Going Multimedia
09:21 Materials and Installation Testing
12:35 Color Matching Under Pressure
16:30 Lighting and Viewing Conditions
19:35 Timeline and Hard Deadlines
22:43 Local Partners and Inclusion
24:34 Sustainability After the Game
25:28 Style Guides and Advisory Role
28:23 Final Takeaways and Sign Off