Watson

COLUMBUS, OH—Vincent Direct, a direct marketing firm offering graphic design, printing, mailing, fulfillment and e-commerce services, has completed its purchase of Watson Publications, a Florida-based national special event publications company. The company publishes souvenir magazines for the professional golf industry and other spectator sports. According to Vincent’s management, the purchase of the sports publications company is a strategic move to integrate vertically, enabling the firm to now both publish and print its own products. “We’ve partnered successfully with Watson for 10 years, so this purchase is a natural step in our growth strategy. Watson’s customers will benefit from additional services such as direct mail and other

EVERETT, MA—Fidelity Press, a creative design and commercial printing company, has merged with Watson Mail Communications, a direct mail and fulfillment specialist. The new company is called Fidelity Communications. According to Bob Cipriani, president and CEO of the company, Fidelity Communications is now the largest firm in New England to offer integrated direct marketing and premier printing services in one facility. "The communications business is changing daily," Cipriani says. "And as a customer-focused company, this consolidation of services means we are able to respond and offer innovative strategies and advanced technology solutions to our clients' marketing problems." The firm will provide, among other things, complete project