The role of today's graphic arts distributors is changing. They're selling products, providing the training and consulting printers on what's available. BY ERIK CAGLE The popular, traditional image of a distributor is an entity that acts as a link between the manufacturer and the customer—the "go-between" or "middle man" who finds a market for products and services. The commercial printing industry was no different. Just ask Joe Demharter, vice president of sales at Pitman Corp., one of the industry's largest dealers. "Historically, if you look back at the role that distributors played for the manufacturers, basically we were the warehouses and credit arms,"
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