To thine own self be true and thou cannot be false to any other printer. A little twist on Shakespeare to remind me that if I am going to write a column, it should be as truthful as possible, particularly in the case of critical issues where all sides should be presented. In the past, I have written much about JDF (Job Definition Format) and the enormous impact I believe it will have on our industry. Am I caught up in all the hype? My passion is evident, thus I am being true to my own self, so Shakespeare can rest easy. But

Adobe Creative Suite and Version Cue—they're the newest mountain in a molehill. Have they even crossed your radar screen yet? You may have heard the Reader's Digest version. Instead of releasing individual versions of their hit software, like Adobe Photoshop and Adobe Illustrator, Adobe has chosen to unify their major products under the CS (Creative Suite) name, and release all individual upgrades simultaneously from now on (including Adobe InDesign and Adobe GoLive). Wow! It's the kind of news guaranteed to excite Adobe employees and put the rest of us to sleep. But buried within that announcement is something far more important: Version Cue. As Shakespeare

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