Robert B. Swick Merlin

By Robert B. Swick Merlin, the progeny of ABE, has acquired the persona of its predecessor in its formative years. Some would say, particularly those in the original test areas, that the reputation is well earned. And yet, Merlin—or Mail Evaluation Readability and Lookup Instrument—is simply a tool that helps expedite the mail flow by assuring that consistent, readable mail enters into the automated processing system. So why has Merlin become such a lightening rod in its early life? The root cause of this stigma, which came early and held as Merlin rolled out nationally, was an intense desire to bring a more exacting standard of accuracy

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