SACRAMENTO, CA—Nearly 150 area printers, graphic artists and print buyers attended Heidelberg's first 2003 Digital Roadshow here recently to learn about variable data applications and on-demand printing. "The success of our road shows, this year and last, demonstrate the increasing demand for variable data printing and the growing importance of the digital printing community," explains Vahaaj Khan, director of digital product management. Digital Logistix, whose services include the production and distribution of technical publications, training manuals and direct mail programs, is one of those growing Heidelberg customers. The company has two Heidelberg NexPress color digital presses and seven Digimaster black-and-white digital presses running three
Richard Sand
Heidelberg Program for Digital Users KENNESAW, GA—Heidelberg announced a new business development program on profitability from digital color, offered as a value-added feature for its digital customers. Regional Heidelberg business development specialists will conduct classes with several module sections that are targeted towards marketing executives, sales managers, salespeople, customer service staff, and owners of service bureaus and graphic arts establishments. The main focus of the classes is "How to Profit from Nexprint Digital Color." The classes are divided into several modules including the opportunities of digital color, consultative selling, new types of revenue, opportunities for variable data and sample sales calls. Richard Sand,
