Regina Testa

By Marie Alonso Business Development Consultant Once was a time when leaders at a commercial printing operation saw a new offset press, liked the new press, bought it and then made money with it. These were the days when the sheetfed and web offset printing process didn't require the word "traditional" in front of them. That time is no more. While traditional offset printing remains a cornerstone of today's commercial print world, its more digitally savvy sibling—variable data digital printing—is maturing fast and is already looking to step into some of its older brother's shoes. Today's commercial printers need support for the successful transition to understanding,