Patrick J. Aho

BY MARK SMITH Deadline rule the realm in the publication market segment. Even the legendary power wielded by advertisers at some point must give way to the march of the calendar, if the next edition is to get out. At the same time, gaining an extra day to sell or a little more time to get late ads in can make a world of difference in profitability. The pressure to make every moment count has provided strong motivation for publication printers to implement computer-to-plate workflows. However, having that weekly or monthly publication date on the cover decreases the margin for error. It's also been