Pat Berger

Editor’s note: The following perspective was submitted as a Comment in response to the “Going Green Drives Sales” article that was published in the March, 2007 edition of Printing Impressions. The material was too long to be displayed as an Online Comment, so it is being posted in its entirety here. By Pat Berger, vice president and co-owner In recent years, there’s been quite a bit of hype about green printing and with that hype comes many questions. What exactly is green printing? Could it be done at my printing facility? Does planting trees, using wind and alternative power sources, recycled paper and product labels with