Michael Panaggio

Hi, it's me, just checking back in to see whether you had the opportunity to read my first column in the November issue of Printing Impressions. Did you have a chance to try out the direct mail program I outlined, designed to reduce the number of expensive and often ineffective cold calls your sales professionals are making? If so, let me hear from you. Sharing your successes may encourage others to take advantage of similar approaches and will be a tremendous help to the industry at large as we all work to find our way in the digital world. Is print dead? This question has

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