Kentucky Derby

LOUISVILLE, KY—As the home of the Kentucky Derby, Louisville is accustomed to long shots. And in 1994, Merrick Printing bet on one of the longest shots of all: digital printing. Despite all of the hoopla surrounding digital printing, this technology does not ensure higher profit margins—as many hapless printers have discovered. Merrick Printing, however, has discovered differently, hitting the jackpot with its digital on-demand services. Digital Print Impressions (DPI), Merrick's digital division, recently moved from a 5,000-square-foot facility to a new 30,000-square-foot home located within the same business park. The larger location provides plenty of room for DPI's six Xerox DocuTechs, two DocuColors

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