Kaye-Smith

BY MARK SMITH The computer has been an amazing enabling tool for the printing industry. The problem is, it has put capabilities in the hands of anyone with a computer and some software, but not the expertise that goes with the craft. Creative types have been lured into attempting more production-oriented tasks by the potential to gain greater control over their work and save money. In bridging the boundaries between creative and production functions, digital technology also has blurred lines of responsibility. Too often, the outcome has been disappointing printed results and/or frustration with the process, now broadly called "workflow." But wait, here

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